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The Brand Book
Brand consistency is an important part of a unified corporate image. Following a few simple rules will contribute to your coherent corporate identity and ultimately enhance your market credibility.
The Brand Book is intended to answer any questions you may have regarding logo placement, color selection and design choices. Adherence to the simple rules outlined in the Brand Book will promote a sense of consistency across both internal and external communications. Whenever a new document is created for internal or external viewing, employees should use the guidelines in the Brand Book to create all of the organization's communication. |
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